Icelandic Ritual,

Reimagined for

New York

SUND is a one-of-a-kind experience in NYC, outdoors and open year-round. As part of your daily lifestyle, enjoy the amenities at your own pace, following best practices without pressure or rigid rules.

the team

  • styrmir elí

    Co-Founder & CEO

  • bjarki

    Co-Founder & COO

  • alexander

    Co-Founder & CFO

  • siggi

    Creative Director

  • roo

    Experience Designer

  • thelma

    Social Media Manager

  • Sheyla

    PR Manager

  • Paul-lou

    Video Content Creator

the team

1.000 year

old tradition

Since the viking era, we've met in geothermal pools to unwind, connect, and socialize. Like the neighborhood bar elsewhere, Iceland's local pools are our third place.

1.000 year

old tradition

Since the viking era, we've met in geothermal pools to unwind, connect, and socialize. Like the neighborhood bar elsewhere, Iceland's local pools are our third place.

1.000 year

old tradition

Since the viking era, we've met in geothermal pools to unwind, connect, and socialize. Like the neighborhood bar elsewhere, Iceland's local pools are our third place.

partners

With authentically Nordic and local expertise, we've created a world class team of industry leaders.

Founded by actor Jasper Pääkkönen, Löyly is Finland’s most iconic sauna destination. With decades of hospitality and real estate expertise, they bring cultural credibility and know-how in building world-class bathing experiences.

Founded by actor Jasper Pääkkönen, Löyly is Finland’s most iconic sauna destination. With decades of hospitality and real estate expertise, they bring cultural credibility and know-how in building world-class bathing experiences.

Founded by actor Jasper Pääkkönen, Löyly is Finland’s most iconic sauna destination. With decades of hospitality and real estate expertise, they bring cultural credibility and know-how in building world-class bathing experiences.

One of the world’s top architecture firms, BIG is behind landmark projects like VIA 57 West in New York and CopenHill in Copenhagen. Their bold design and sustainability ethos ensure SUND blends Nordic authenticity with cutting-edge innovation.

One of the world’s top architecture firms, BIG is behind landmark projects like VIA 57 West in New York and CopenHill in Copenhagen. Their bold design and sustainability ethos ensure SUND blends Nordic authenticity with cutting-edge innovation.

One of the world’s top architecture firms, BIG is behind landmark projects like VIA 57 West in New York and CopenHill in Copenhagen. Their bold design and sustainability ethos ensure SUND blends Nordic authenticity with cutting-edge innovation.

A U.S. leader in complex builds, Gilbane has delivered projects like The Edge at Hudson Yards and Radio City’s rooftop. They bring unmatched expertise in executing challenging, high-profile developments.

A U.S. leader in complex builds, Gilbane has delivered projects like The Edge at Hudson Yards and Radio City’s rooftop. They bring unmatched expertise in executing challenging, high-profile developments.

A U.S. leader in complex builds, Gilbane has delivered projects like The Edge at Hudson Yards and Radio City’s rooftop. They bring unmatched expertise in executing challenging, high-profile developments.